Solution

On the linked website you'll find a word matrix with a couple of questions, where all of them correspond to known people. Take the surname of them (hinted by the website title), find them in the grid, and you'll find that they all spell out a number in the grid. Indexing into the surname with the given numbers, in the order the questions are given, you get the word "pronouns". Converting the first letter of each pronoun into a number, adding the number corresponding to the surname found, and converting back into letters, you'll get a new word: oxyurous.