Solution

There are as many soccer player in the image as there are other objects. This indicates that you're supposed to pair them together. Each player has a well-known nickname, which can be associated with a picture in the task. E.g. Philipp Lahm has the nickname "The Magic Dwarf". By drawing a line between the associated pairs, each line will cross only one number. By indexing into the soccer player with this number, you get a letter. As the title indicates, the order you pick them is clockwise. E.g. Harry Maguire -> slabhead -> 12 -> e. Doing this, you'll end up with the answer eightkilo.